Watch this short clip first...

That’s such a watchable movie scene because: a) it’s Sandra Bullock! And b) It pokes fun at the safe answers that contestants can give at beauty pageants. They’re all trying to sound profound, but they just parrot each other and lose all meaning in the process.

Unfortunately, the majority of professionals do something similar when it comes to their career positioning.

In this week's vlog I'll show you why this backfires and what you can do about it.
(Shout out to Jim Longo for the idea)